Nic DeMore

Builder.
Engineer.
Founder.

Milwaukee native. Mechanical engineer turned entrepreneur. Building AI-native ventures and tools for the builders.

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NIC DEMORE: INTRO

Good work, done right, reaches further than you expect. The whole point is doing good at scale: building things that solve real problems, create real impact, and compound over time.

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How I Got Here

β€œI build things because I can't help it. It's the most honest thing I know how to do.”
1993–2012

Learning About Life

Milwaukee, WI

Raised in Milwaukee with deep roots and a curious mind. Grew up watching my grandfather fish McKinley Pier. Learned early that hard work, integrity, and showing up for people is the foundation everything else is built on.

CuriosityResilienceCreative ThinkingProblem Solving
2012

First Business Launch, Age 18

Direct Sales

Started my first business straight out of high school. Surrounded myself with mentors, absorbed everything I could, and learned the basics of what it means to build something from nothing: sales, communication, and the discipline it takes to actually execute.

SalesBusiness FundamentalsMentorshipHustle
2012–2016

Mechanical Engineering

Marquette University

Systems thinking baked in from day one. Engineering taught me to see the world as a set of forces, tolerances, and constraints; and to design solutions that hold up under pressure. That lens never left.

Systems ThinkingEngineeringProblem SolvingTechnical Design
2017

Co-Founded Margle Media

Digital Marketing Agency

Co-founded Margle Media and scaled it to a full-service agency serving national brands. Touched every dimension of the business: paid strategy for Cousins Subs, Johnsonville, Frito-Lay, Florsheim, Instant Pot; built and managed ops, AR/AP, cashflow, and utilization reporting; hired and led the team through direct reports, reviews, and org structure; handled IT, legal, and creative production; owned client relationships end-to-end. The real-world MBA.

OperationsDigital MarketingFinance & AccountingClient ManagementLeadershipBusiness Strategy
2017–2025

Running Every Dimension

Margle Media

Nine years operating every function of a growing agency: sales, ops, finance, HR, client management, production, legal, IT. If a digital agency can ask it of you, I've done it. Built the leadership team, managed the P&L, grew the client roster, and kept the machine running.

P&L ManagementBusiness StrategyScalability PlanningPeople ManagementFinancial StrategyVendor ManagementSales PipelineCareer PlanningAgency Training
2024

Home Design Educator + Course Creator

Foundations of Architecture

Spent two years learning architecture to design my dream home. Obsessively. Turned that education into FOA, a course for non-architects who want to approach their space with genuine intention. Not an architect. Just someone who learned until it clicked.

Curriculum DesignContent CreationArchitectureTeaching
2025–

AI Builder + Venture Studio

Good at Scale Studio

Building AI-native infrastructure and purpose-driven ventures. Autonomous agent systems, AI ops, and a studio built to do good, at scale. The 12Γ—12 challenge: 12 ventures in 12 months.

AI SystemsVenture BuildingAgent InfrastructureProduct Development

What I Bring

An operator with rare breadth and serious depth: across engineering, marketing, finance, AI, and everything in between. I gravitate toward hard problems, stay relentlessly curious, and have a knack for distilling complexity into clarity.
Digital Marketing12 skillsTap to flip ↻
Digital Marketing
Paid Search / SEMPaid SocialOrganic Social & SEOProgrammatic/CTV AdvertisingOmnichannel StrategyPerformance MarketingCreative StrategyAttribution ModelingAnalytics & ReportingWebsite OptimizationKPI Development & TrackingCustomer Journey Mapping
Operations9 skillsTap to flip ↻
Operations
Business OperationsBusiness Strategy & PlanningProcess DevelopmentWorkflow AutomationCapacity PlanningVendor ManagementSOP DevelopmentLeadership Team DevelopmentTech Stack Management
AI & Automation7 skillsTap to flip ↻
AI & Automation
LLM IntegrationAgent SystemsPrompt EngineeringAutonomous WorkflowsRAG SystemsAgentic WorkflowsAI Product Design
Client Management11 skillsTap to flip ↻
Client Management
Account ManagementClient StrategyRetention StrategyStakeholder CommunicationRelationship BuildingContract NegotiationUpsell StrategyKPI & Reporting ReviewProject BriefingStrategic PositioningClient Business Strategy
People & Leadership6 skillsTap to flip ↻
People & Leadership
Direct ReportsLeadership DevelopmentHiring & OnboardingCulture BuildingPerformance ManagementCompensation Design
Business Strategy11 skillsTap to flip ↻
Business Strategy
Go-to-MarketCompetitive ResearchRevenue StrategyOKR FrameworksMarket AnalysisPricing StrategyPartnership DevelopmentPRD DevelopmentBusiness Plan CreationAudience ResearchGrowth & Scalability Planning
Finance7 skillsTap to flip ↻
Finance
P&L ManagementFinancial ForecastingCashflow ManagementRevenue ModelingAR/AP ManagementBudget ManagementUtilization Reporting
Engineering8 skillsTap to flip ↻
Engineering
Systems ArchitectureMechanical EngineeringInfrastructure DesignProcess Engineering3D ModelingTechnical DocumentationProblem SolvingComplex Math
Venture Launches7 skillsTap to flip ↻
Venture Launches
Product ManagementMVP DevelopmentWebsite Design & DevelopmentGrowth StrategyUser ResearchRoadmap PlanningMonetization Strategy

What I'm Building

From education platforms to AI infrastructure: each venture is a bet on building something that matters.

FOA Course

Live

After two years studying architectural design to build my dream home, I distilled that obsession into a structured course for non-architects. FOA covers spatial flow, materiality, proportion, and the design language needed to work confidently alongside professionals, without pretending to be one.

EducationArchitecture
Next.jsSupabaseStripe
2025–Visit β†’

Giveable

Building

A curated marketplace where every gift does good. Building infrastructure for conscious gifting, connecting buyers with products that generate verified charitable impact. The gift registry reimagined around values, not just wishlists. Every purchase moves something in the world.

MarketplaceSocial Impact
Next.jsSupabaseStripe Connect
2025–Visit β†’

GAS Studio

Live

Good at Scale Studio is the creative and operational engine behind everything I build. A venture studio built on a simple thesis: do genuinely good work, at scale. Home to the 12x12 challenge: 12 ventures in 12 months, and the infrastructure, brand, and systems that make it possible.

StudioBrand
2025–Visit β†’

The Grid

Building

AI agent infrastructure for venture building at GAS Studio. Autonomous systems that compress months of startup groundwork into days, handling research, drafting, ops workflows, and decision support. The internal backbone powering the 12x12 challenge from the inside.

Internal ToolAI
2026–In development

GAS Merch Store

Live

A brand extension for builders who move with intention. Designed in-house at GAS Studio and sold direct; pieces that say something about how you work, not just how you dress. Good at Scale, stitched in. For operators who build things that actually matter.

E-CommerceBrand
2026–Visit β†’

Blue Hut

Concept

A beach cafe concept bringing community-forward events and seasonal snack options to McKinley Beach in Milwaukee, WI. Built around the idea that great food and great people belong together outdoors. A neighborhood staple in the making.

ConceptFood & BevCommunity
2026–In development

ATB

Building

Aerial Tool Bin is a family business built around solving real problems in the field. Developing the brand, digital presence, and growth strategy to bring a proven product to the market it deserves, with the people who built it, and the care it took to get here.

Family BusinessStrategy
2026–In development
3 Live Β· 3 Building Β· 1 Concept Β· 12Γ—12
Architecture photography β€” Nic DeMore's passion for architectural design

Architecture as a Way of Seeing

β€œI spent two years learning architecture to design my dream home. That obsession became a course.”
Explore FOA Course→

I'm not an architect. I'm an engineer who fell in love with how buildings think. It started when I decided to design my dream home from scratch, and realized I needed to learn how to see the world the way architects do.

That obsession became hundreds of hours studying residential design, spatial flow, materiality, and the principles that make great spaces feel inevitable. I learned alongside architects, as collaborators, never competitors.

I built Foundations of Architecture to give other non-architects the same framework: a way to think about space, light, materials, and proportion so they can be a better partner to the professionals who bring buildings to life.

New York architecture β€” geometric glass facade
Architectural detail β€” light and structure
Urban architecture β€” the built environment
New York bridge β€” structural engineering and design

Every Gift Creates Change

β€œMeaningful gift registries where 100% of products come from verified impact-driven brands. Every gift purchased creates measurable change.”

See Giveableβ†’BUILDING NOW Β· 2025–

Traveling through Kenya, my wife and I saw small local brands creating profound community impact: women learning to sew, artisans preserving traditional crafts. Back home, I noticed the gap; conscious consumers wanted to give gifts that meant something, but no registry was built for it.

Giveable is the curated registry where 100% of brands are impact-driven. Gift-giving becomes a vehicle for doing good, without the friction of a donation ask. Every transaction generates measurable impact through the brands' built-in giving models.

100%
Impact-driven brands
20+
Causes supported
$1M
Impact goal
01

Create Registry

Set up a registry in minutes. Choose your occasion, add details, and customize your preferences.

02

Add Products

Browse a curated collection of gifts from verified impact-driven brands and add your favorites.

03

Share It

Share your registry with friends and family via link, text, email, or QR code.

04

Create Impact

Every gift purchased creates measurable charitable impact. Track your total over time.

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Let's Work Together

I'm always interested in connecting with people who care about craft, design, and building things that actually matter. Let's talk.

Prefer email? nademore@gmail.com

Based in Milwaukee, WI